The Power of Aroma: How your sense of smell plays an essential role in eating

A talk by Dr. Rachel Herz
Neuroscientist and Author, Rachel Herz

In Rachel's interview you'll learn why your sense of smell (and using it) is essential in your experience of flavor and flavor satisfaction.

Learn exactly why you crave tomato juice on planes and the science behind why you tend to eat more when you're distracted.

Rachel Herz, Ph.D. is a neuroscientist and leading world expert on the psychological science of smell

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