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Rachel Herz, Ph.D. is a neuroscientist and leading world expert on the psychological science of smell. She has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990. Dr. Herz is a TEDx speaker, has published 90 original research papers, received numerous awards and grants, co-authored scholarly handbooks, and is an adjunct professor in the Medical School of Brown University and part-time faculty in the Department of Psychology and Neuroscience at Boston College. She is also a professional consultant to various industries regarding scent, taste, food and flavor, and is frequently called upon as an expert witness in legal cases involving the sense of smell. Her latest book Why You Eat What You Eat: The Science Behind Our Relationship with Food (2018; W.W. Norton & Co) explores how our senses, brain and psychology govern our perception of food, and the experiences and consequences of eating. Why You Eat What You Eat was a finalist for the “2018 Readable Feast Awards” and listed among the “Best Food Books of 2018” by The Smithsonian and The New Yorker